You would possibly be amazed the number of people are persuaded to order your service or product, just to change their mind at the last 2nd and not finish their order. If you check out the stats logs for your 'order page' you will understand that quite a few people get as far as your order page only to transform their mind and not order from you in the nick of time.
They might not have ordered for a range of reasons:
They could be having doubts
Maybe they were interrupted
They might have lost their charge card for the minute
The only point you know without a doubt is that they were so near sealing the deal with you.
The key to recuperating some of these shed orders is to figure out who these "close yet not quite" site visitors are. This can be done by putting up a pre-order catcher strategy in place.
What Is A Pre-Order Catcher?
When somebody clicks the "Buy Now" or the order link to buy, they are not taken straight to the order page. Rather they come down on a pre-order page. This pre-order page notifies them of the main advantages of purchasing the product. The pre-order web page then asks for their given name and email address of where any further information about where any kind of acquisition info is to be sent out. Once they enter their name and also e-mail address, and press proceed they are then sent out to the safe and secure charge card details display to finish positioning their order.
Meanwhile, behind the scenes, the pre-order page sends their name as well as e-mail address to an auto-responder which is configured with one message only. This message is a "pre-welcome" message regarding their purchase. This e-mail does the following:
Enhances their great choice to order
Deals help in the event they tried to buy however it really did not make it through
Restates some of the benefits of buying
Includes a testimonial or two
Consists of the order web link again simply in case they need it
Keep in mind: this is the only message that is sent to these individuals. They are not put into an auto-responder sequence of any kind.
For those consumers that have actually gotten by the time they review this email, it merely many thanks them as a consumer as well as enhances their smart choice to purchase. Anyone who didn't actually effectively finish their order gets the very same email. For them, the email acts as an one more possibility to get from you - a hardly any added nudge.
This pre-order page strategy has actually shown to be really reliable on some sites. You might intend to see if you could use this strategy to your website. As constantly, track your results. I bet you could be happily amazed.
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